“Salford was not a place I thought would have a future career for me, now that has changed." These are the words of the new assistant director for skills and work at Salford council.
Born and bred in the city, Matthew Ainsworth hopes to stop people who live in Salford feel like where they're from is a barrier to success. He believes that has changed since he was growing up - but admits there's still work to be done.
Mr Ainsworth will spearhead the Skills and Work programme, which received £1.5m in funding in November and is a key priority for the council. The updated programme will help to provide opportunities to young people progressing into education and work; connect adults to employment and training opportunities; and support businesses to create sustainable opportunities for local people.