The headliners are household names the world over, fans queue for months in advance for tickets that can cost hundreds of pounds, and it happens in a field somewhere West of London.
No… not Glastonbury, but LaplandUK, a six-week Christmas immersive experience for kids and adults that runs until Christmas Eve at Swinley Forest on the Crown Estate in Ascot. Just like a music festival, there’s high demand, so most people who haven’t got their place already won’t be able to go this year. In March, 100,000 people queued virtually to book their place, and the 160,000 tickets sold out in a day.
