Top companies are now utilizing language psychology when it comes to identifying and recruiting the best employees. Business model expert Christopher Skinner has analyzed 30,000 businesses and millions of leaders over a 15-year period to understand why some companies enjoy accelerated and sustained growth despite challenges like supply-chain glitches, rising inflation, and political disruption. Skinner believes that the key to success lies in who these companies hire.
Skinner developed a methodology that uses the psychology of language to determine individual and team mindsets. By studying vast amounts of speech and text online, he can identify archetypal personality types and personalities of entire organizations. Through his research, Skinner has found that successful companies recruit ace teams with specific personality traits that align with their organizational goals.
