Since its foundation by Korean skincare giant Amorepacific in 1994, Laneige has become a household name across the globe, with popular products like its Lip Sleeping Mask and its Water Sleeping Mask flying off shelves and into countless bathroom cabinets (including my own). And now, all eyes are on the brand yet again, because it’s just announced its first-ever global ambassador: two-time Emmy award winner Sydney Sweeney.
“I couldn’t be more excited to announce my extended partnership with Laneige as their first-ever global ambassador,” Sweeney said in a press release. “It all started very organically after finding the absolute best skincare routine with Laneige products after years of trial and error. After creating so many fun memories on multiple campaigns together, I’m looking forward to our continued collaboration.”
