Land Rover has been told by the Advertising Standards Authority of Ireland to stop running an ad featuring Irish celebrity gardener Diarmuid Gavin after complaints about “greenwashing”.
Dublin Commuter Coalition’s Feljin Jose was one of a number of people who raised issues about its sustainability claims. The advertisement was one of four featured in the firm’s ‘sparkling change’ series with brand ambassadors.
It suggested Mr Gavin’s move to a €76,500 Land Rover Defender Hard Top “fits in with his sustainability goals as it has mild hybrid technology”.
