Once you've made "Everyone wears SKIMS" your tagline there's a reputation of ubiquity to uphold, and the latest celebrity to do the honours for Kim Kardashian is pop icon Lana Del Rey.
In compositions that look straight out of a Del Rey music video, she stars as the face and body of the shapewear brand's latest Valentine's collection. They were shot by Brit photographer Nadia Lee Cohen, who is the same name behind Kim Kardashian's self-featuring viral '60s apres ski campaign.
