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The Economic Times
The Economic Times
National

Laid off from a corporate job, how a woman used her savings to turn an abandoned store into a $24,000 dream festival

Losing her job could have crushed her dreams. Instead, it became the spark that changed everything.

When Southern California events producer Lauren Tetef was laid off from her corporate marketing role in 2025, she decided not to rush into another office job. Instead, she took a bold gamble on a long-held dream — and invested nearly $24,000 of her own savings to transform a shuttered craft store into a vibrant community festival.

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