A fashion brand has taken a crafty dig at modern football, while celebrating the highs and lows of the beautiful game.
Luke 1977 has launched its new concept kits range which slam the growing sums of money sloshing around the sport and bash the influence of the gambling industry, as well as paying tribute to English football in the late ‘80s and early ‘90s. The fashion brand previously showcased their love of football by designing Aston Villa’s kit in their promotion-winning campaign.
Explaining the reasons behind the collection, designer Luke Roper said, “Football is very close to my heart and this collection takes inspiration from the good, the bad and the ugly side of the beautiful game.” Here’s a look at the fashion brand’s take on the state of football:
