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The Guardian - US
The Guardian - US
Entertainment
Benjamin Lee

Ladies First review – Sacha Baron Cohen and Rosamund Pike come last in one-joke Netflix comedy

Sacha Baron Cohen and Rosamund Pike in Ladies First
Sacha Baron Cohen and Rosamund Pike in Ladies First. Photograph: Rob Youngson/Netflix

In its attempt to become a one-stop shop for just about every form of nostalgia possible, Netflix has now decided to revive the dreadful British comedy of the 2000s. Films such as Sex Lives of the Potato Men, Three and Out, Fat Slags and Lesbian Vampire Killers saw creatives boldly stand up to Hollywood and declare that whatever they could do, the UK film industry could do it 10 times worse.

The all-deciding algorithm has somehow deemed it necessary for a return to that cursed era with the release of Ladies First, a broad and chintzy new comedy that would have felt old hat even back then. It’s an excruciatingly unfunny high-concept thought experiment, imagining a world with flipped gender politics, that’s far too happy with itself and what it’s allegedly achieving to be passed off as just some charming throwback. Like the other misfires it recalls, it’s also a criminal waste of talent, a murderers’ row of actors who hopefully got paid handsomely for the embarrassment of this whiffing up their IMDb pages.

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