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The Independent UK
The Independent UK
Alex Ross

Ladies Day returns to Cheltenham as organisers try to win back punters after lowest attendance in 30 years

British Airways Ladies Day Cheltenham Cheltenham Festival Rachael Blackmore The Jockey Club

Ladies Day returns to Cheltenham Festival today after a five-year hiatus, with bosses targeting an upsurge in numbers on the lowest-attended day of the week-long event.

Chief executive Guy Lavender, appointed last year, has not commented on the “woke” jibes that were triggered when the day was later resold as the unisex Style Wednesday in 2024.

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