Nottingham YouTube celebrity LadBaby Mark Hoyle has embarked on his mission to secure a fifth consecutive Christmas number one. Teaming up with MoneySavingExpert's Martin Lewis to rework the Band Aid song Do They Know It's Christmas?, they are the first act to be allowed to rework the historic 1984 Band Aid song, after receiving permission from Bob Geldof, Midge Ure and the Band Aid Trust.
Last year, LadBaby and his wife, Roxanne - known as LadBaby Mum - became the first act ever to score four consecutive Christmas number ones, by collaborating with Ed Sheeran and Elton John on a sausage roll remix of their previous single, Merry Christmas, renamed Sausage Rolls For Everyone.
Only The Beatles and pop group Spice Girls have come anywhere near close to securing four Christmas number ones on the bounce like the Nottingham couple. The Fab Four had I Want To Hold Your Hand, I Feel Fine and Day Tripper all reach the top of the charts over Christmas in 1963, 1964 and 1965 respectively.
