Half of women wish they didn’t have to carry a handbag with them – but have to because of a lack of pockets.
Nine in 10 say most female clothing is “completely impractical” when it comes to storage, and 45% are infuriated by fake pockets.
Nearly six in 10, of the 2,000 women polled, admit they are envious of men’s fashion because of the number of pockets they have.
As a result, more than half (53%) are desperate for retailers and brands to offer women better options – like they do with men.
The research was commissioned by Candy Crush which has teamed up with designer Christian Cowan to create a pin-on pocket that can be fixed to any garment – and is debuting at Paris Fashion Week.
“For decades, pockets have been notoriously ignored by designers and excluded from women’s clothing, but fashion today begs for them,” said Cowan.
“It’s no secret that my collections are typically out of the ordinary, but alongside the Candy Crush team I was jazzed to make something both camp and practical, that takes an otherwise ordinary outfit and makes it something elevated.”
The results also found 46% believe there’s no such thing as too many pockets when it comes to fashion.
And putting what looks good to the side, six in 10 feel pockets are one of the most practical assets on a piece of clothing – with being able to leave their bag at home.
Being able to carry their phone in their pockets would be a dream come true for 65%.
But women aren’t just talking about the standard jeans and jackets – 41% would love to frolic around in their frocks with their hands tucked away.
While coats (40%), skirts (34%) and shorts (23%) wouldn’t be ruined by adding a few more pouches for storage.
When in public, 77% feel being able to keep their phones on their person would make things so much easier.
Many don’t think it’s fair that men’s clothes carry more compartments – and almost half (47%) feel men don’t even find proper use for all of them, which seems a waste.
“Partnering with Christian has given us the opportunity to provide our fans with a way to express their love for the game, in style,” said Luken Aragon, from Candy Crush.
THE TOP 10 CLOTHING ITEMS WOMEN WISH HAD MORE POCKETS ON THEM:
1. Trousers
2. Jackets
3. Dresses
4. Coats
5. Skirts
6. Jeans
7. Shorts
8. Bags
9. Blazers
10. Jumpsuits
Produced in association with SWNS Talker
Edited by Judy J. Rotich and Newsdesk Manager
