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TV Tech
TV Tech
George Winslow

Lachlan Murdoch: New Streaming Venture Is “Additive” and Targeted to “Cord Nevers”

Lachlan Murdoch Fox ESPN Netflix WWE
Cord-cutting.

While some reactions to plans by ESPN, Fox and Warner Brothers Discovery to launch a massive new sports streaming service have focused on how it will accelerate cord cutting, Fox Corporation executive chair and CEO Lachlan Murdoch is stressing that the new venture is targeted to cord nevers outside the pay TV market and that the pay TV market “will remain our dominant customer base for some time to come.”  

Muroch's Feb. 7 comments were made during Fox’s fiscal Q2 2024 earnings call and are notable because they provide the first detailed look at how the companies involved in the JV are approaching the platform and its potential impact on their declining traditional linear TV business. 

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