Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
World
Raima Amjad in Los Angeles

Labubu for life: how did a viral doll become a ‘social currency’? Just ask these diehard fans

toys on display
Labubu dolls on display at a Pop Mart store in Las Vegas on 12 July. Photograph: Kara Gildea/Las Vegas Review-Journal via Getty Images

Labubu-shaped bounce houses. Labubu-themed drinks. A chance to meet and greet a life-size Labubu.

This was the scene at a recent meetup at an outdoor shopping center in southern California, where dozens of people gathered for the chance to get their hands on one of the wildly popular fluffy dolls.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.