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The Independent UK

World

Rachel Dobkin

Labubu boo-boo? US sales plunge for toy maker as it struggles to diversify beyond popular plushie

Labubu United States Pop Mart CNBC

Chinese toy maker Pop Mart has seen its sales in the U.S. plunge as it struggles to diversify beyond its popular Labubu plushie.

The monster plushie that is known for being both creepy and cute gained popularity in recent years, becoming a viral fashion trend on social media as Labubu fanatics clipped key-chain-sized versions to their bags.

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One subscription that gives you access to news from hundreds of sites

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