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The Guardian - UK
The Guardian - UK
Politics
Rowena Mason Whitehall editor

Labour to fight 2029 election ‘like an insurgent’ as preparations begin

Side view of Keir Starmer standing at a podium outside No 10. Supporters stand to the side of him
Keir Starmer has had a slick start in his first days in government but his team has already started putting structures in place to win a second term. Photograph: Toby Melville/Reuters

Labour has already begun preparing for its 2029 election campaign, with the party’s political strategist Morgan McSweeney telling associates that he wants to build a new coalition of voters and “fight it like an insurgent” party.

Keir Starmer has only been prime minister for a week, making a slick start in his first days in government, but his team has already started putting in place the structures to win a second term.

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