Labour’s poll lead could collapse in the weeks before the general election, the party’s chief campaign strategist has told shadow ministers, as he warned them not to be complacent going into the election year.
Morgan McSweeney, Labour’s director of campaigns, recently gave a presentation to the shadow cabinet in which he showed MPs what happened in the months before eight different elections from around the world. In each case, the clear favourite lost after their poll lead disappeared in the weeks leading up to the vote.
