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Evening Standard
Evening Standard
World
Ethan Croft

Labour’s hunt for celebs off to a slow start (but Baldrick’s back)

How glam can Labour get? In the New Labour heyday of the late Nineties, Tony Blair was sipping champagne with Noel Gallagher in Downing Street. Sir Keir Starmer seems to want those days back. Party HQ recently shelled out £50,000-a-year on a celebrity endorsements officer to secure the backing of big names. There is apparently a particular focus on winning over black and ethnic minority celebs. But progress is slow. The party’s biggest get so far seems to be Tony Robinson arguably best known as Baldrick in Blackadder. He publicly backed Labour for years but tells us he withdrew his services in recent years because he disagreed with Jeremy Corbyn’s leadership of the party. Now he has returned as the voice-over in Labour’s recent party political broadcasts.

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