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The Guardian - UK
The Guardian - UK
Technology
Jessica Elgot Deputy political editor

Labour needs X to get its message out however much it may wish it didn’t

Elon Musk Sir Keir Starmer X Tommy Robinson Twitter Inc. United States
A large pro-Palestine march proceeds down Piccadilly London
Elon Musk has been goading the prime minister, calling him two-tier Keir, in a suggestion that police have been soft on protests about Gaza. Photograph: Guy Smallman/Getty Images

When Keir Starmer was running to be Labour leader in 2020, his aides seriously considered whether they should leave Twitter for good.

A number of those who remain close to Starmer as prime minister were then enthusiastic about moving off the platform. The party was still feeling wounded by the brutal election campaign and by the bitterness of the way it had been conducted on social media.

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