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The Guardian - UK
The Guardian - UK
Politics
Eleni Courea Political correspondent

Labour lacks strategy to tackle Farage as Reform UK sets sights on Senedd seats

Nigel Farage being interviewed: he sits in front of a blue screen covered in Reform UK logos which have the party's name set within an arrow that points to the right
Nigel Farage, who spoke at the Reform UK Welsh conference in Newport, 8 November 2024, said his party was now ahead of the Conservatives in Wales. Photograph: Ben Birchall/PA

Within hours of their landslide victory this summer, Labour MPs had already begun discussing how to counter the threat from Reform UK. Nigel Farage’s party had won five parliamentary constituencies and 14.3% of the vote. Keir Starmer’s strategists see this resurgence of Faragism as arguably their biggest electoral challenge.

That threat has been made more acute by Donald Trump’s victory in the US this week. Buoyed up by his ally’s triumph, Farage has set his sights on a new UK target: the Senedd elections in the spring of 2026.

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