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The Guardian - AU

National

Amanda Meade and Henry Belot

Labor spends more than Coalition on election TV ads but Palmer’s Trumpet of Patriots leads YouTube outlay

Trumpet Labor Coalition Patriots Trumpet of Patriots Clive Palmer Greens TikTok ALP

Composite image of YouTube ads by Trumpet of Patriots, the Liberal Party of Australia, and the Australian Labor Party — Labor, the Liberals and the Greens have embraced YouTube’s ability to home in on specific audiences but Clive Palmer is spending to reach broad audiences. Composite: Trumpet of Patriots/Liberal Party of Australia/Australian Labor Party

The Australian Labor party has outspent the Coalition on television advertising this election, but Clive Palmer’s Trumpet of Patriots has spent more than everyone on YouTube, where he has forked out more than $4m.

Labor’s total outlay on free-to-air and subscription television spots is $5.8m, compared with the Coalition’s $4.2m. However, Trumpet of Patriots is not far behind the ALP, spending $5.6m on traditional TV ads.

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