Labor splurged more than $11m across Google and Meta platforms to win votes, far surpassing its opponents – including billionaire Clive Palmer – and outstripping political foes in key seats in the lead-up to polling day.
New data showed the major parties have poured cash into boosting targeted messages to social media users in tightly contested electorates, including marginal seats in Bennelong, Brisbane, Boothby, Blair and Bullwinkel.
