LOS ANGELES — In November, Kevin de León convened a press conference for the Korean-language media.
"Annyeonghaseyo" — hello — he greeted the journalists before making the case for why he should be Los Angeles' next mayor. If elected, he will appoint a Korean American deputy mayor, he said.
Last week, another mayoral candidate, Rick Caruso, rolled out Korean-language ads, touting himself as the only one who can "clean up" the city.