The multi-styler market has started looking kind of generic lately – Dyson led the way with its excellent Airwrap, and everyone followed suit with Airwrap alternatives that are more-or-less the same design, while delivering varying levels of quality. Recently, though, I got a sneak peek of a new type of multi-styler that might finally shake up the market.
It comes from L'Oréal, and it'll be a sister product to the already released AirLight Pro hair dryer and the upcoming Light Straight + straighteners. At the core of the whole lineup is a new technology based around a specific, high-powered type of infrared light, and it's this that has potential to really change the multi-styler game.
