L'Oreal Paris sent a pack of models and dancers down a giant runway in the center of the French capital on Sunday, throwing the spotlight on its hair and beauty products in a star-studded show that was beamed around the world on digital channels.
"A fashion show is a nice way to show what we know how to do with hair coloring and makeup," Delphine Viguier-Hovasse, global brand president of L'Oreal Paris (OREP.PA) told Reuters in an interview.
