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Fortune
Fortune
Prarthana Prakash

L’Oréal is launching a device that'll tell you exactly what your skin needs (and doesn't) so you don't 'audition' products

L’Oréal revealed its Cell BioPrint device at CES 2025. (Credit: COURTESY OF L'OREAL GROUPE)

L’Oréal launched a new device called the Cell BioPrint, designed to give people a detailed breakdown of their skin quality in five minutes. 

The French cosmetics company has long operated at the intersection of beauty, science, and technology. Its new skin assessment tool, launched at CES 2025 in Las Vegas, will give people more precise information on their skin type, saving them the trouble of an “auditioning” process with various products. 

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