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Fortune

Alexa Mikhail

L'Oréal is counting on American boomers spending big on antiaging as it ditches China

Nicolas Hieronimus China America United States LOréal

(Credit: Benjamin Girette—Bloomberg/Getty Images)

The world’s largest beauty company is putting their eggs in America’s basket—with an eye on the wallets of baby boomers.

“Today, we see the U.S. as a land of opportunity,” said L’Oréal CEO Nicolas Hieronimus on the company’s fourth-quarter earnings call Friday.

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