As tensions mount over global trade policies, the head of beauty giant L'Oréal is sounding the alarm over a looming tariff war that could significantly disrupt the cosmetics industry. Speaking out more pointedly than before, CEO Nicolas Hieronimus has urged US officials to exclude beauty products from expanded Trump-era tariffs, arguing the measures would unfairly harm European businesses.
The shift in tone from Hieronimus comes just weeks after he publicly downplayed the impact of such tariffs. But now, amid growing industry concern, he has joined executives from 15 other global beauty brands in pressing for an exemption—warning that punitive tariffs on cosmetics would do far more harm than good.
