L’Oréal and other beauty majors are pleading with the EU to exclude American cosmetics from its tariff war

L’Oréal CEO Nicolas Hieronimus. (Credit: David Paul Morris—Bloomberg/Getty Images)

A group of beauty companies, including industry leader L’Oréal, hope the European Union will exclude American cosmetic goods when it rolls out extensive tariffs next month.

L’Oréal, the Paris-based company that owns brands like Lancôme, Maybelline, and Cera Ve, has a large presence in the U.S.—the North American region took in €11.8 billion in sales last year.