Sunderland owner Kyril Louis-Dreyfus swapped the Black Cats boardroom for the touchline as he attended a five-a-side tournament in London earlier this month. The Athletic's Ali Humayun says the Swiss-French billionaire watched on as a team of friends took part in the Lucozade Sport Cup in Shoreditch.
The Black Cats owner kitted out his team in Sunderland's light-blue away strip, as his friends from the Swiss city of Zurich took part in the tournament open to the public on March 3. Louis-Dreyfus, once an academy player at Grasshoppers Zurich, arrived at the event with the away tops in a holdall.
Despite his best efforts - including roping in a player from an opposing group-stage side after a number of his team-mates picked up injuries in their opening games - he wasn't able to guide them to semi-finals. Louis-Dreyfus' side were knocked out at the quarter-final stage of the competition and missed out on £1,000 in cash and a case of energy drinks, according to the report.