Say what you want about the Kardashians, but they're often the vanguards of the microtrend. And it's not only because they have the platforms to start the trends themselves — they've got cultural cache and access to many of the design world's most creative minds, too.
All that's to say, I'm here today to talk about a birthday cake. Kylie Jenner, turning 29 years old this week, posted her 'jeweled' birthday cake on her Instagram stories and, let me tell you, you can expect to see a million copycats popping up on Pinterest any day now.