Kylie Jenner, known for her ventures in makeup, skincare, clothes, and fragrance, has now added another feather to her cap by becoming the brand ambassador for Sam Edelman, a contemporary shoewear brand. The announcement was made on March 11, citing Jenner's cutting-edge taste, elegance, and global influence as the reasons for her appointment.
In a press release, Jenner expressed her excitement about modeling for the brand's spring/summer 2024 photo shoot, featuring a range of pumps, slingback heels, sandals, and ballet flats from 'The Icons' capsule. She highlighted the transformative power of fashion, emphasizing that it goes beyond mere clothing to become a source of empowerment.
The shoot, captured by photographer Chris Colls, showcased Jenner in a variety of stylish looks styled by George Cortina, exuding confidence and beauty in each ensemble. Jenner particularly praised the fit and design of Sam Edelman's shoes, including the new rosette Leana heels.
The collection itself blends fresh fashion trends with timeless classics that reflect the brand's legacy. As Sam Edelman celebrates its 20th anniversary, Jenner expressed her honor at being part of the brand's family during this milestone year.
Creative director Sam Edelman, who co-founded the company in 2004 with his wife Libby, described Jenner as the embodiment of the modern woman, praising her multifaceted roles as a mother, daughter, sister, friend, and entrepreneur. The brand looks forward to bringing innovative fashion to customers in the years ahead.
The president and CEO of Caleres, the parent company of Sam Edelman, commended the brand's success in footwear, attributing it to Edelman's talent for delivering exceptional designs. To mark the new collection and Jenner's ambassadorship, Sam Edelman will make appearances at Nordstrom locations in Scottsdale, Arizona, and Dallas.
The spring/summer 2024 collection is now available on samedelman.com and in retail stores worldwide, offering a blend of contemporary styles and timeless classics for fashion enthusiasts.
