Ben Shephard was left questioning the size of ITV's cheque book on Friday as he discussed The Masked Singer theories on Good Morning Britain.
Ben and his co-host Kate Garraway invited showbiz correspondent Richard Arnold into the studio to discuss the latest headlines.
As well as the Bafta nominations and Dancing on Ice, Richard was keen to chat about The Masked Singer - which continues this weekend.
"My goodness we've seen some weird and wonderful and far-fetched theories," Richard commented before reeling off some names.
He mentioned that Carol Vorderman and Vicky McClure have been linked to Mushroom, and A-Listers Will Smith and Drake could be Robobunny.
Sir Tom Jones and Olly Murs could potentially be behind Traffic Cone, and Richard claimed that many are saying Hollywood actress Zendaya has been linked to Rockhopper.
"Possibly the most outrageous judge guess in The Masked Singer history... could Kylie Jenner be Panda?" Richard then said.
"Oh yes please! Yes please!" Ben replied, as Richard asked: "I wonder how big is our cheque book here?" referring to ITV.
"It's grown considerably if that's the guesses!" Ben then said as Kate laughed along with him.
The latest theories come after fans of the ITV show claimed they've finally solved who Traffic Cone really is, ahead of the semi-final this weekend.
After weeks of speculation over the celebrity under the mask, many viewers have completed a U-turn over their guesses - as others stand firm by their options.
Aled Jones is now tipped to be unmasked as Traffic Cone either this weekend or the following weekend.
While many fans have predicted him for weeks, some soon swapped him as their choice for others including Rob Brydon, Bradley Walsh and Alexander Armstrong.
But as the final edges closer, the latest clues have left many convinced it's definitely Aled.
From his vocals to comments about "believing", the latest clues have led many to guess Aled - even if they initially believed it was someone else.
Taking to Twitter, viewers again shared their guesses over who it might be, and there was a sudden surge of people naming Aled as Traffic Cone.
One fan commented: "Aled Jones is 100% Traffic Cone, he had an album with believe in the title."
Another agreed: "#trafficcone is Aled Jones. It has to be #MaskedSingerUK."
A third added: "Watching #maskedsinger a little behind, #trafficcone is surely Aled Jones?" as a fourth wrote: "Traffic cone is @realale #MaskedSinger it’s obvious."
Good Morning Britain airs weekdays at 6am on ITV and ITV Hub.
