Bratz dolls have long been seen as the “anti-Barbie.” Bratz are edgy and rebellious; Barbies are preppy and traditional. Now, in the wake of the record-breaking Barbie movie, Bratz are mounting a comeback, and they’re recruiting Kylie Jenner to do it.
Jenner, who has been compared to the cat-eyed, pouty-lipped doll in the past, is being “Bratzified” in the brand’s first celebrity partnership. The pop culture icon is launching a line of dolls in her likeness, with one doll selling for as much as $100. And the Bratz-Barbie dynamic goes beyond contrasting aesthetics—Bratz’s maker, MGA Entertainment, once went into a nearly decade-long legal battle with Barbie parent Mattel over plagiarism and ownership claims.
