Kylie Cemented The Buzz. Victoria's Secret Stock Has Soared This Year As Wall Street Raises Its Bets.

Barclays and Morgan Stanley have lifted their price targets as the lingerie retailer strengthens sales, raises profit expectations and expands its push into full-price merchandise. (Credit: Getty Images)

Kylie Jenner may have captured the spotlight in a $50 million diamond-studded bra this week, but Victoria's Secret is attracting a different kind of attention on Wall Street.

Shares of Victoria's Secret & Co. have soared this year, with analysts at Barclays and Morgan Stanley raising their price targets this week as the lingerie retailer's turnaround gathers momentum.