Kylie Jenner is the highest earning 'nepo babies' on Instagram - with an average of almost £1 million per post, closely followed by her sister Kendall with an estimated average of £731,311 per post. Short for Nepotism, a 'nepo baby' is someone who has been born into fame, with their celebrity parents usually already having successful careers.
Leveraging their parents' and family's stardom, these world-famous influencers have rapidly become social media’s most sought after personalities, earning them not only fame, but also substantial fortunes. And with Kylie and Kendall's parents being Kris and Bruce Jenner (now known as Caitlyn Jenner) and the pair being closely related to the Kardashians, it's no surprise they top the list.
In third place is American singer-songwriter Billy Ray Cyrus' daughter, Miley Cyrus, who pulls in an average price of £528,447 per post. Coming from a Disney background thanks to her Hannah Montana role and several hit singles under her belt, it's no wonder she's so high up in the chart.
Below is the full list of 'nepo stars' on Instagram, as compiled by independent online casino comparison website BonusFinder.
Highest Earning Nepo Babies on Instagram
Kylie Jenner - £992,345 per post
The younger sister in the large Kardashian-Jenner family, Kylie ranks first in the study with a potential average price per post of nearly £1 million. This places her among the wealthiest members of the Kardashian-Jenner family.
Introduced to celebrity and popularity at the young age of 10, with the popular reality show Keeping up with the Kardashians contributing to her visibility across the globe, she can now count on a massive following on Instagram of nearly 400 million.
Kendall Jenner - £731,311 per post
Second in the ranking is another member of the Kardashian-Jenner family, Kendall Jenner. The supermodel has an average potential price per post of more than £730,000.
She has emerged from the popular family’s reality show to walk the world runways for top brands like Chanel and Marc Jacobs. She can now count on nearly 300 million followers on Instagram.
Miley Cyrus - £528,447 per post
Claiming the third position is Miley Cyrus with a potential price per post of over £500,000. Having her acting debut when she was 11 on her father’s show ‘Doc’, she was then casted as Hannah Montana on the homonymous Disney Channel’s show becoming a worldwide sensation. Today she has over 212 million followers on Instagram.
Gigi (4th) and Bella Hadid (5th) - £197,00 and £148,000 per post
Gigi and Bella Hadid close the top five with respectively, £197,00 and £148,000 per post. Robert Downey Jr. (6th) and Jennifer Aniston (8th) also made the list of top 10 ‘nepo babies’, with an estimated price per post £139,000 and £106,000. Paris Hilton closes the top rankings with a potential average price per post of £60,000.
