Kylie Jenner is the highest earning 'nepo babies' on Instagram - with an average of almost £1 million per post, closely followed by her sister Kendall with an estimated average of £731,311 per post. Short for Nepotism, a 'nepo baby' is someone who has been born into fame, with their celebrity parents usually already having successful careers.
Leveraging their parents' and family's stardom, these world-famous influencers have rapidly become social media’s most sought after personalities, earning them not only fame, but also substantial fortunes. And with Kylie and Kendall's parents being Kris and Bruce Jenner (now known as Caitlyn Jenner) and the pair being closely related to the Kardashians, it's no surprise they top the list.
In third place is American singer-songwriter Billy Ray Cyrus' daughter, Miley Cyrus, who pulls in an average price of £528,447 per post. Coming from a Disney background thanks to her Hannah Montana role and several hit singles under her belt, it's no wonder she's so high up in the chart.
