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Kyle Larson leads NASCAR in merchandise sales after difficult Indy-Coke 600 double

Kyle Larson NASCAR Chase Elliott Cup Series Cup Hendrick Motorsports Xfinity Memorial Day the Indianapolis 500

Hendrick Motorsports driver Kyle Larson has emerged as NASCAR's merchandise sales leader halfway through the 2025 regular Cup Series season. Despite a disappointing end to The Double during Memorial Day weekend, in which he failed to finish both the Indianapolis 500 and Coca-Cola 600, Larson's commercial appeal continues to grow as he challenges seven-time NASCAR Most Popular Driver Award winner Chase Elliott.

The popularity of the 32-year-old driver coincides with his impressive on-track performance through the 2025 NASCAR Cup Series season. At the midway point, he has three race wins under his belt, eight top-five finishes, and nine top-10 finishes.

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