A British supermarket that was a familiar fixture on the nation's high streets for nearly 50 years finally closed its doors after struggling to survive after the big supermarkets introduced their own brands.
Kwik Save, with its familiar logo of white block italics against a red background, grew to become a common site in Britain after the first store opened in Rhyl in 1959. The business adopted the model of successful continental supermarkets like Aldi and Lidl, buying a limited range of goods on favourable payment terms.
The supermarket was also famous for its 'No Frills' line of own brand, cheaper generic products. The same idea was later taken up by all the major supermarket chains which became a significant factor in its downfall.
