Kwality Walls shares fell as much as 3% to Rs 43 on the BSE on Wednesday, extending their losing streak to seven sessions and taking the total decline to 11%.
The most recent drop comes after Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), announced its entry into the ice cream category, with the launch of a new brand, Bombay Creamery, on Monday.