As the spectacle of climate change takes the centre stage, the concept of monsoon tourism is struggling to stay afloat in the backwater landscape of Kottayam.
Kumarakom and its neighbouring villages, which are the favourite monsoon destination in the State, have generated a lukewarm response even after three weeks into the season. Stakeholders in the sector are now pinning their hopes on the projected spike in tourist arrivals from Arab countries by the second half of next month.
“Hotels in the middle-segment have managed to stay afloat with a handful of weddings and business in the MICE (meetings, incentives, Conferences and Exhibitions) segment. For the top-end properties, however, the season has proved to be an extension of a lean patch that began in the summer,” said K. Arun Kumar, secretary, the Chamber of Vembanad Hotels and Resorts (CVHR).
