KTM to distribute MV Agusta bikes in North America

KTM AG and MV Agusta have entered into a multi-year agreement that will see KTM handle the distribution, promotion and after-sales service of the Italian bikemaker’s range in the US, Canada and Mexico. KTM AG will create a dedicated US-based legal entity which will be in charge of all North American MV Agusta operations.

MV Agusta has always been a niche brand, even in overseas markets. Aside from the ultra-premium positioning, this is also due to the lack of a comprehensive dealer network. To combat this, it has partnered with the KTM AG group which will handle the distribution, promotion and after-sales service of MV Agusta in North America. 

Select KTM dealers will also sell MV Agusta motorcycles, in addition to the existing and upcoming MV Agusta dealership network.