In late September, 2022, MV Agusta officially announced—first via social media, then later in a press release—that it had signed a distribution deal with KTM AG to distribute MV bikes throughout North America. KTM AG is a subsidiary of Pierer Mobility AG, which also owns Husqvarna, GASGAS, and also some dedicated e-bike brands.
We, and many others, greeted the news with cautious optimism, but of course, we also had questions. The distribution deal will cover the U.S., Canada, and Mexico—which should theoretically mean greater access to bikes, parts, and hopefully service for MV enthusiasts. Still, it’s a business deal—and just because you see one part of the deal set out in front of you doesn’t mean that you’re seeing the whole picture.
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