KTM has been through the wringer these past few years. It went from being Europe’s hottest upstart to suddenly staring down a future where bankruptcy was a real possibility. The whole thing got so close that the idea of KTM fading into a footnote in motorcycle history didn’t seem far-fetched. And then Bajaj stepped in. A long-standing partner became the outright owner, pulling the brand back from the edge and giving it the stability it desperately needed.
Now that the dust has settled, KTM is slowly finding its footing again. And fittingly, it’s doing so in what is now essentially its home market. Not Austria. Not Europe. India. That shift in identity may feel strange to long-time fans, but in a global sense it makes perfect business sense. India is KTM’s biggest market with nearly half a million customers, and it’s where the brand’s small-displacement models thrive. If KTM wants to rebuild itself, this is where it happens.
That brings us to Orange XP-160, a new track-based experiential program built around the KTM 160 Duke. This isn’t a fancy track day for seasoned riders. It’s a no-pressure test ride designed for curious newcomers and potential buyers who want to know what the hype is all about. It launches in Pune on November 29, 2025, before heading out to more than forty towns across the country. It’s one of the biggest outreach programs KTM has ever done in India and probably the most hands-on way the brand has ever introduced a new model.
