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Liverpool Echo
Liverpool Echo
Entertainment
Milly Vincent & Lydia Bacon

KSI makes major announcement about the future of Prime

Prime KSI UFC Logan Paul Arsenal FC

Prime has been announced as the Official Global Sports Drink of UFC, with KSI saying the partnership is a "dream" and "mind-blowing".

The popular drink will now be featured in all Live UFC Events in the Octagon’s branding in the future as part of their collaboration. It will also be featured during every UFC pay-per-view and fight night, reports BirminghamLive.

Both co-founders of Prime, Logan Paul and KSI, are YouTubers who have professionally boxed. The pair put aside their boxing rivalry in January 2022 to launch Prime as business partners after fighting each other in the ring twice, in 2018 and 2019.

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