KSI was grilled by Deborah Meaden on whether or not it was in his business plan to make Prime a difficult-to-obtain item.
Prime became a hot commodity around the UK as teenagers and parents flocked to supermarkets to get their hands on the celebrity energy drink. It typically sold out within minutes resulting in the public lining the streets if a new shipment was expected to hit the shelves.
Appearing on BBC's The One Show together, business mogul Deborah Meaden quizzed KSI, the social media influencer behind the drink, on whether or not the item's rarity was a plan from the beginning. She said: "So supply, I mean demand has completely outstripped supply, was that part of the plan?"
