YouTube star KSI will return to the boxing ring on August 27 at London's O2 arena when he squares off with long-time rival Alex Wassabi.
The social media sensation is one of the most recognisable celebrities in the UK, and has fielded fight offers from One Direction's Liam Payne and fellow YouTuber Jake Paul since his win over Logan Paul in November 2019. But he has opted to square off against his old enemy Wassabi in the main event of his new promotion Misfit Boxing 's debut show.
His new promotional outfit will be assisted in running by his manager Mams Taylor as well as the Sauerland Brothers and Wasserman Boxing. The boxing veterans are looking to attract a new audience to their brand, and view social media stars as a key part of the puzzle.
