KSI and Logan Paul spent a reported $6.5million to secure a spot for a 30-second advert during Sunday night's Super Bowl.
The YouTube stars have launched energy drink Prime around the world, which has seen unprecedented demand, particularly in the United Kingdom, where fans have flocked night and day to secure it. It has been a roaring success for the pair, who were rivals twice in the boxing ring but have come together to raise the profile of their new business venture to new heights.
KSI - real name JJ Olatunji - and Paul are in Australia to promote their drink, where they recently signed a new deal with the UFC to become an official sponsor of the MMA promotion. However, it is not just down under where the pair are exposing their new drink, having also made a commercial to show in the United States.
