People across the UK have gone mad for KSI and Logan Paul's Prime drinks. So much so, in fact, that getting hold of a bottle has often been a difficult process.
At times, not least at the end of December when Aldi got stocks in, there have been crazy scenes at shops as people scramble to secure some. There were big queues at Costco stores recently when it got some stocks in and sold them by the case.
And so it was probably only a matter of time before the dupes started to emerge. It's tough to deny that the bottle, at least, of B&M's Body Fuel doesn't look somewhat similar to Prime.