Securing a discount at the grocery store used to require a pair of scissors and the Sunday newspaper. The modern supermarket requires a smartphone. Kroger is pushing its customer base heavily toward a digital ecosystem. They offer massive weekly discounts, but those deals hide behind a technological wall. The company is slowly phasing out the physical paper circulars and the automatic loyalty card markdowns. This digital coupon shift changes the retail landscape entirely. It creates a system where certain demographics pay significantly more for the same food. Here is why Kroger’s digital coupon shift is frustrating shoppers.
