For many shoppers, the digital coupon era hasn’t been entirely smooth sailing—especially for those who aren’t glued to their smartphones. That’s where Kroger scan-at-entrance flyers come in, offering a low-tech bridge to high-tech savings. Instead of fumbling through apps, customers can now scan a single flyer at the store’s entrance to unlock digital deals instantly. It’s a simple fix that levels the playing field, giving less tech-savvy shoppers access to the same discounts as app pros. Here are seven ways Kroger’s new approach is going to change everything for the less tech-savvy shoppers.
